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How Seattle Seahawks Built Team That Made Super Bowl 2014 | Audibles - SI.com

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PETE CARROLL
Seattle Seahawks head coach head coach Pete Carroll, center, greets Seahawks' Marshawn Lynch, left, and Russell Wilson (3) after Lynch scored a touchdown against the San Francisco 49ers in the second half of an NFL football game, Sunday, Sept. 15, 2013, in Seattle. (AP Photo/Elaine Thompson) | ASSOCIATED PRESS

When head coach Pete Carroll and general manager John Schneider were hired by the Seattle Seahawks in early 2010, both men understood that there was serious work to be done. They made over 300 transactions in their first year together, and Carroll’s “Always Compete” mantra has meant that any player on this roster is a few screw-ups away from demotion or outright release, and any other player is a few great moments away from a starting spot.

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