Body spray is the key to world peace?
Fragrance and personal hygiene maker Axe has made a name for itself with an advertising strategy that could be described as "babes and bros." Axe's 2014 Super Bowl commercial is a bit of a change, promoting the company's new Axe Peace line with a cinematic spot that features scary-looking world leaders choosing love over war -- presumably because of Axe.
“If it’s surprising, it’s designed to be surprising,” Matthew McCarthy, Axe’s senior marketing director told Time. “That’s one of the ways that we’ve found over the years is the best way to present an idea.”
Not surprisingly, the commercial's tag is line, "Make Love, Not War," ensuring a bit of that not-so-subtle sexual undertone Axe is known for.
CLICK HERE to see the rest of the 2014 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.
As the Denver Broncos and Seattle Seahawks battle for the right to lift the Lombardi Trophy, Super Bowl advertisers compete for another prize: your attention. Each time that FOX cuts away from Super Bowl XLVIII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased or released in advance). Take a look around your Super Bowl party. Are people paying closer attention during the game or the commercial breaks?
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