Huffpost Sports

The Must-See Commercials From Super Bowl XLVIII Were Heavy On Awwwwwwdorable (VIDEOS)

Posted: Updated:

The Super Bowl may never have been more adorable as advertisers largely traded in racy imagery and crude humor for cute animals and inspirational premises. Some found the approach a heartwarming compliment to the NFL's big game while others lamented the tame nature of the commercials. With the Seattle Seahawks dominating between commercial breaks, the ads were likely the sole reason that many viewers stayed tuned into the game until the end.

"Advertisers are getting attention but they're not trying to go over the top," said David Berkowitz, chief marketing officer for digital ad agency MRY, told The Associated Press. "A lot of brands were going with the safety from the start."

Even before Super Bowl XLVIII between the Seahawks and Denver Broncos kicked off, the ads were trending cute. Notably, Budweiser's "Puppy Love" spot chronicling the unlikely friendship by a puppy and one of the company's iconic Clydesdales was released early and quickly became a viral smash. By the time the Seahawks' dominating 43-8 win was complete, the love for that ad was still strong. It secured the highest score of all commercials aired on USA Today's Super Bowl Ad Meter

"The ad touched the depths of my soul," middle school language-arts teacher Char Baringhaus told USA Today. "Nothing reaches raw emotion like the love of animals."

CLICK HERE to see all the ads aired during Super Bowl XLVIII

Amid the awwwww-inducing ads, there were still Super Bowl commercials that went for laughs and there were plenty of celebrity cameos along the way, too. Retired soccer superstar David Beckham also made sure that there was still plenty of heat in a year that even Go Daddy went away from its risque roots.

Also on The Huffington Post

30 Must-See 2014 Super Bowl Ads
Share this
Current Slide

Suggest a correction

Around the Web

Super Bowl Commercials 2014: Grading Best and Most Memorable ...

Super Bowl 2014: Best and Worst Commercials | PopWatch |

2014 super bowl commercials – ranking the best of ... - Yahoo Sports

Super Bowl Ads 2014: Watch the Best and Worst commercials ...

Top five 2014 Super Bowl commercials - The Denver Post

Bud Light | The Best and Worst Super Bowl Commercials of 2014 ...

Best, worst Super Bowl commercials of 2014 - Newsday

2014 Super Bowl Commercials - Watch Laugh Share | Superbowl ...

Best Super Bowl Commercials 2014 — Budweiser Puppy & More ...

Super Bowl 2014: Best and Worst Commercials

Super Bowl Commercials 2014: Grading Best and Most Memorable Ads

Super Bowl Ads 2014: Watch the Best and Worst commercials

2014 Super Bowl Commercials – Ranking the Best of Super Bowl XLVIII

Super Bowl 2014 live blog: Was Seinfeld spot the best ad?

Super Bowl 2014: Reviewing the Commercials (From the 2nd Half) — Plus ...

Best Super Bowl Commercials 2014: Showcasing Super Sunday's Most ...

See the Super Bowl? Here are the best ads from The Big Game

Best Leaked Super Bowl Ads so Far

Blockbuster Movie Trailers We Want to See in SB

From Our Partners