David Beckham looks super hot in his underwear.
Although this isn't exactly news to most people who have eyes, H&M chose to hammer this point home in a predictably sexy Super Bowl commercial this year.
British soccer star Beckham is featured overcoming several physical obstacles in the spot, all the while wearing his line of fairly skimpy skivvies.
Interestingly, those not drooling all over their remotes may have had an opportunity to buy H&M products thanks to cutting-age technology from Samsung smart TVs, reports Forbes.
CLICK HERE to see the rest of the 2014 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.
As the Denver Broncos and Seattle Seahawks battled for the right to lift the Lombardi Trophy, Super Bowl advertisers competed for another prize: your attention. Each time that FOX cut away from Super Bowl XLVIII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased or released in advance). Were people at your Super Bowl paying closer attention during the game or the commercial breaks?