STYLE
02/03/2014 10:16 am ET | Updated Feb 03, 2014

Someone Needs To Tell J.C. Penney It's Trying Way Too Hard

J.C. Penney has had a tough few years of unsuccessfully attempting to transform itself from a place where your mom shops to one in which you might too. Last night during the Super Bowl, it tried again on Twitter. Tried and failed, we should say.

It all started out with a few tweets that made it appear as if whoever was behind J.C. Penney's social medias wasn't exactly sober:

Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0

— JCPenney (@jcpenney) February 2, 2014

Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???

— JCPenney (@jcpenney) February 3, 2014

And then some people noticed:

.@JCPenney We know football goes great with Coors Light, but please tweet responsibly.

— Coors Light (@CoorsLight) February 3, 2014

LOVING the drunk commentary from @jcpenney. Is this part of the company re-design? #sb48

— Ashley Ciandella (@AshleyCiandella) February 3, 2014

Go home @jcpenney, you're drunk. Stop. #RTMbowl pic.twitter.com/tKPKR4ulQ1

— Lauren K. Gray (@laurenkgray) February 3, 2014

Turns out whoever was running the department store Twitter account wasn't actually a few beers deep. Just tweeting with mittens?

Oops...Sorry for the typos. We were #TweetingWithMittens. Wasn't it supposed to be colder? Enjoy the game! #GoTeamUSA pic.twitter.com/e8GvnTiEGl

— JCPenney (@jcpenney) February 3, 2014

Once sites including BuzzFeed and AdWeek revealed the tweets were simply a stunt, the Internet declared the stunt lame.

.@JCPenney didnt win the #SuperBowlXLVIII on Twitter...if you have to explain your joke, it didnt work. http://t.co/wy5iRV8WZ9

— Veronica Watson (@vwatmac) February 3, 2014

Once again, horrible idea | J.C. Penney Planned Fake Drunk Super Bowl Tweets To "Create Own Narrative" http://t.co/XMo5faFj4z

— Rachel Kerestes (@KerestesDC) February 3, 2014

Epic fail. RT @davepeck: J.C. Penney Planned Fake Drunk Super Bowl Tweets To "Create Own Narrative" http://t.co/mRzKn5riIm

— Melissa Jane Turek (@MelissaJTurek) February 3, 2014

But just FYI, you too can tweet with the SAME EXACT MITTENS.

The mittens that were worn by JCPenney's social media editor are being sold by NBC - pic.twitter.com/BA5eym6U2E

— Matthew Keys (@MatthewKeysLive) February 3, 2014

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