Huffpost College

Is Facebook Making Money Off Fake 'Likes'?

Posted: Updated:
Print

A popular Facebook critic is back with some more explosive allegations about the social network.

In his last video about Facebook, Derek Muller of the science YouTube channel Veritasium explained that the social network might be choosing not to show anyone your status updates anymore.

Muller's new video looks at the sketchy business of page "likes."

There are two ways to buy likes for a Facebook page, Muller explains. You can buy them illegally from "like farms" in developing countries or you can pay Facebook to promote your page.

Either way you do, Muller explains, the result is the same: Lots of likes from developing countries that don't lead to much engagement with your Facebook page. He theorizes that the "click farms," that are getting paid to like pages are also liking pages for free in an effort to make themselves seem less obvious.

More incendiary: Muller claims Facebook knowingly profits off the fake likes in both cases.

Facebook vehemently denies Muller's claims and says it is constantly working to weed fake likes out of the news feed.

"Fake likes don’t help us. For the last two years, we have focused on proving that our ads drive business results and we have even updated our ads to focus more on driving business objectives," wrote a spokesperson in an email. "Those kinds of real-world results would not be possible with fake likes."

Watch Muller's video above for more details.

Also on HuffPost:

Close
Why The Kids Don't Like Facebook Anymore
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction