There have been a lot of creative responses to Russia's anti-gay laws amidst the Sochi Olympics. One delightfully provocative spot appeared a little over a week ago, courtesy of the Canadian Institute of Diversity and Inclusion. The ad, simply titled "Luge", argues that "the games have always been a little gay" and we should "fight to keep them that way."
But some athletes took issue with the video, one of whom even called out Jimmy Kimmel and other late night hosts for their own cracks about the sport.
Rather than lash out, though, Kimmel took the critique in stride and decided to help the lugers out by making a few suggestions on how the event could be tweaked to appear more straight.
Watch above let us know if you think he nailed it.