GREEN
02/13/2014 10:29 am ET | Updated Feb 13, 2014

Pharrell Debuts Denim Line Made From Recycled Ocean Plastic In Partnership With G-Star Raw

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From Mother Nature Network's Michael d'Estries:

Fashion designer, singer, and Grammy-winning artist Pharrell Williams debuted his latest project, "RAW for the Oceans," during a high-profile event last weekend in the midst of New York City's Fashion Week.

The 40-year-old, who serves as the creative director of Bionic Yarn, will collaborate with denim brand G-Star Raw on the new collection, which incorporates the recycled-plastic-turned-eco-friendly-fabric.

“Working with G-Star was an obvious choice,” Williams said in a statement. “They have a legacy of pushing the boundaries of fashion and denim forward. Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what our product can do. Everyone has jeans in their closet."

bionic

With growing concern over ever-growing garbage patches of floating plastic in the world's oceans, any product that can take advantage of such waste is helpful.

"We all should [have a higher consciousness]," Pharrell told the Wall Street Journal. "Look, I’m not a huge activist or anything. I’m just playing my little part because each drop counts. I’m happy to be a participant.”

Pharrell intends his Raw for the Oceans collection to be available by Aug. 15. Check out a promo animation for the new line below:

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