Huffpost Arts

Pandora Can Predict How You Vote Based On Your Favorite Stations

Posted: Updated:
BOB MARLEY
Fans of Bob Marley radio on Pandora are more likely to vote Democrat. (Photo by Vincent McEvoy/Redferns) | Vincent McEvoy via Getty Images

Listen to Bob Marley on Pandora recently? Then Pandora assumes you're a Democrat.

Using an algorithm influenced by election results and the musical preferences of individual users, Pandora will introduce a new advertising service next week that enables political organizations to target listeners based on its sense of their political leanings, The Wall Street Journal reports.

Mary J. Blige and Bob Marley listeners should expect to hear Democratic advertisements, while those who jam out to Yanni and Dolly Parton would be best targeted by Republican campaigns. Bruce Springsteen and Jay Z listeners could go either way.

Specific genres can also give insight into users' political leanings. Country, Gospel and New Age listeners lean toward Republicans, while fans of jazz, reggae, R&B and electronic music are more commonly found in counties favoring Democrats, the company said.

Jack Krawczyk, Pandora's director of product management, told The Wall Street Journal he believes Pandora's predictions are between 75 percent and 80 percent accurate. Y'all know there are plenty of Brad Paisley fans rootin' for Hillary in 2016.

For more on Pandora and political ads, head over to WSJ.com.

Also on HuffPost:

Close
Republican Hollywood
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

Pandora thinks it knows if you are a Republican | Fox News

Pandora Thinks It Knows if You Are a Republican - WSJ.com

Pandora Launching New Ad Service - Business Insider

According to Pandora, Daft Punk fans are likely Democrats | The ...

Pandora thinks it knows if you are a Republican

According to Pandora, Daft Punk fans are likely Democrats

Pandora Knows if You Are a Republican

Social Media: Can your Pandora music choices indicate your political leanings?