MEDIA

Ronan Farrow's New Show Gets Off To A Rocky Start In The Ratings

02/25/2014 05:44 pm ET | Updated Feb 25, 2014
MSNBC

Ronan Farrow's new MSNBC show didn't attract too many viewers on its first outing.

"Ronan Farrow Daily," which airs at 1 PM, brought in just 216,000 viewers Monday -- which Deadline said was the day's smallest viewership for the network.

Despite the show's aggressive attempts to court a younger crowd, "RFD" drew only 21,000 viewers in the 18-49 demo, along with 46,000 viewers in the overall 25-54 demo.

So who was watching? Mostly older people, as is to be expected for a daytime show. Of course, a show's first few days in the ratings very often tell a different story than the ratings months down the line, and it's yet to be seen how well Farrow and his team are able to reach a broader audience beyond normal cable news viewers.

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