Here comes the bride, all dressed in H&M.
And it's happening sooner than you think. The mass retailer will be selling its first wedding gown for just $99 (did you hear that, bargain shoppers?!) both in stores and online later this month, according to a rep for the brand.
This will be the first H&M wedding dress sold in a regular collection, although a wedding gown did appear in the Viktor & Rolf one-time collection back in 2006.
The gown was inspired by old Hollywood glamour but has a modern twist, a rep for H&M said. Tell us what you think about the affordable dress in the comments.
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