Birchbox Wins At Retail By Merging Offline And Online Worlds

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Birchbox co-founder and CEO Hayley Barna talks with Leo Burnett from SXSW 2014. | HuffPost Live

Birchbox Co-Founder & CEO Hayley Barna talks about the art of “discovery commerce” and how curated content and personal experiences are revolutionizing the retail and e-commerce industry.

Watch the video at HuffPost Live