Huffpost Parents

Goldieblox: On A Mission To Inspire the Next Generation of Innovators

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Lindsey Shepard, the VP of Sales at Goldieblox, talks with Leo Burnett from SXSW 2014. | HuffPost Live

A paltry 13 percent of engineers are women, but Goldieblox is on a mission to change that through a series of books and toys designed with girls in mind.

Watch the video at HuffPost Live