Unpacking Lego

Brick By Brick, Lego Builds On Its Success

The toymaker has enjoyed ten years of spectacular growth, almost quadrupling its revenue. In 2012 it overtook Hasbro to become the world’s second-largest toymaker. The number one, Mattel, is now seeking to buy the Canadian maker of Mega Bloks toy bricks, to fend off the challenge from Lego.

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