With "House of Cards" and "Orange Is The New Black," Netflix so far has dominated the original series streaming game. But now, with other Silicon Valley stalwarts jumping on the bandwagon, Microsoft wants a bigger piece of the action, too.
Microsoft's Xbox television studio has six original series in production slated to start streaming in June, according to Bloomberg News. The news comes off the heels of Yahoo's plan to make four half-hour comedies. And of course, Netflix and Amazon continue to refine their original offerings.
Microsoft's game plan is similar to Netflix's: Like Netflix's well known chief content officer Ted Sarandos, Microsoft recruited a former CBS executive to helm its efforts. Microsoft has its own Kevin Spaceys, too. Its roster of stars for its shows include comedians Sarah Silverman and Seth Green. Back in May, the company proved its ability to draw star power with a "Halo"-inspired TV series produced by Steven Spielberg.
Shows are being selected to appeal to Xbox's existing consumer base: males from 18-34. By capitalizing on Xbox technology, Microsoft hopes to create an interactive TV experience that differentiates its offerings from others on the market.