Luxury is helping others.
That's according to IfOnly.com, a website founded by San Francisco-based tech entrepreneur, Trevor Traina, which offers a curated selection of unique experiences for its members to buy or bid on -- with proceeds going to charity.
Launched less than a year ago, the charitable startup supports more than 150 causes, while providing a wide array of experiences for its members to choose from.
Experiences range from a VIP trip to see Justin Timberlake in London (starting at $5,000) or meeting Robin Thicke at the Los Angeles Dodgers' Opening Day ($500), to attending a taping of "Late Night With Seth Meyers" or seeing a show during Motley Crue's farewell tour -- all of which benefit the American Red Cross.
For every item or experience sold, a donation is made to each celebrity's choice of charity.
"Philanthropy is part of my family DNA, and IfOnly was first conceived as a charitable venture," Traina told SFGate.com last year. "But I'm also interested in the for-profit model. I'd noticed people seem more intrigued by experiences than things. And it hit me: The future of luxury is not more cashmere sweaters. It's experiences that mark our milestones we share with friends and family."
To learn more about IfOnly.com, or to purchase an experience, click here.