04/17/2014 01:55 pm ET | Updated Feb 02, 2016

'Gay Jeans' Released By Betabrand

From the mind of designer Steven B. Wheeler comes Gay Jeans -- jeans that actually become "gayer" as you wear them more and more.

Betabrand has released the new line of denim that starts off looking like any other pair of dark wash jeans but with time and wear, they reveal colorful rainbow yarn.

"Brand-new Gay Jeans look and act like any other pair of fine five-pocket denims," Wheeler said in a statement. "But as they get older, they can't help showing their true colors -- literally!"

Check out the video above to learn more about Gay Jeans or head here.


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