Can This KKK Leader Rebrand?

Can The KKK Rebrand?
PULASKI, TN - JULY 11: Members of the Fraternal White Knights of the Ku Klux Klan participate in the 11th Annual Nathan Bedford Forrest Birthday march July 11, 2009 in Pulaski, Tennessee. With a poor economy and the first African-American president in office, there has been a rise in extremist activity in many parts of America. According to the Southern Poverty Law Center in 2008 the number of hate groups rose to 926, up 4 percent from 2007, and 54 percent since 2000. Nathan Bedford Forrest was a lieutenant general in the Confederate Army during the American Civil War and played a role in the postwar establishment of the first Ku Klux Klan organization opposing the reconstruction era in the South. (Photo by Spencer Platt/Getty Images)
PULASKI, TN - JULY 11: Members of the Fraternal White Knights of the Ku Klux Klan participate in the 11th Annual Nathan Bedford Forrest Birthday march July 11, 2009 in Pulaski, Tennessee. With a poor economy and the first African-American president in office, there has been a rise in extremist activity in many parts of America. According to the Southern Poverty Law Center in 2008 the number of hate groups rose to 926, up 4 percent from 2007, and 54 percent since 2000. Nathan Bedford Forrest was a lieutenant general in the Confederate Army during the American Civil War and played a role in the postwar establishment of the first Ku Klux Klan organization opposing the reconstruction era in the South. (Photo by Spencer Platt/Getty Images)

Pointy hats, white robes, crosses burning, bodies hanging from trees.

The images of the Ku Klux Klan are reminders of the nation's ugliest moments from the Civil War through the struggle for racial equality in the 1960s.

Last Sunday, the world was confronted with another image of the Klan: 73-year-old Frazier Glenn Cross, a white supremacist and avowed anti-Semite, in the back of a police car, spitting, "Heil Hitler!"

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