Sick and tired of squeezing their well-sculptured butts and thighs into ill-fitting jeans, a group of athletes in Nevada have taken matters into their own hands, creating their own line of denim tailor-made for those with athletic bodies.
"The Barbell Apparel team spends a minimum of 20 hours a week in the gym, and when we get off work, we’re snowboarding, mountain biking, motorcycling, and doing just about any adrenaline fueled movement you can think of," the owners of the new clothing start-up explained on their Kickstarter page. "We were tired of struggling with jeans that didn’t fit, weren’t comfortable, and completely restricted our ability to move. So we decided to fix it."
According to Fast Company, the Barbell team started off by taking the average measurements of their sporty, muscly friends. They soon discovered that the typical cut for denim simply doesn't fit an athletic body type; so they went about designing jeans that would.
“These are the anti-thigh gap jeans," Hunter Molzen, co-owner of Barbell Apparel, told ABC News of the company's products. "Athletes work hard for their strong, meaty thighs and they should be proud of them. It’s how human beings were built to function.”
On its Kickstarter page, Barbell Apparel promises to deliver jeans that are "made to fit comfortably over muscular legs by accommodating your quads and butt without forcing you to buy larger sizes for the small waist you work so hard for." The jeans, made with a touch of spandex, are also described as comfortable and functional -- perfect for an "active lifestyle."
“We wanted jeans that were built for strong, powerful legs that would allow us to move completely freely and still look and feel like fashionable denim," Molzen told Fast Company of the company's philosophy. "Even for active people whose legs aren't particularly muscular, we wanted to give them a denim option that allows them to have amazing flexibility and freedom of movement."
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— Barbell Apparel (@BarbellApparel) February 21, 2014
It seems Barbell Apparel's philosophy has struck a chord with denim shoppers.
As ABC News points out, Barbell's Kickstarter campaign met its funding goal of $15,000 in just 47 minutes. At press time, the campaign had more than 830 backers who have pledged more than $110,000.
Would you buy jeans made for an athletic body type? Tell us below!