04/22/2014 10:12 am ET | Updated Apr 23, 2014

This 'Suit Supply' Ad Campaign Is So Sexist, It Seems To Have Forgotten What It's Selling

Suit Supply

When it comes to sexist ads, we thought we had seen the worst of it. Until now.

Dutch company SuitSupply has us slamming our heads against our desks with its Spring/Summer 2014 campaign. The menswear brand is trying to sell suits with advertisements chock-full of bare breasts beneath drenched button-ups and bikini-clad women. Reminiscent of Abercrombie & Fitch's attempt to sell clothes by removing them, the campaign (viewing options include censored and uncensored) features more naked women than actual clothing -- much less men's clothing.

left arm

This is (by far) the most underboob action we've ever seen in an advertisement for suits.

As PolicyMic's Elizabeth Plank deftly noted: "The result is an ad campaign that only a guy who still idolizes Stifler could appreciate."

Not only do these ads completely demean and objectify women, SuitSupply offends men if they really believe an entire gender is actually this narrow-minded when shopping for clothing. If only they'd market Crocs to men using disembodied, be-thonged women, they'd all be traipsing about in pastel rubber, right? While sex may sell, it's almost impossible to determine what SuitSupply is even attempting to sell here.

We thought SuitSupply would've learned their lesson after their huge advertising flop in 2010, when their campaign was so demeaning to women that the ads were deemed offensive and removed from Facebook. As Plank pointed out, "Who knew men could engage in so much sexual activity without ever taking their suits off?" (Seriously though, do people do that? Because, if so, we're confused.)


"Buy these suits so your lady friend can wear them when she swims." (Wait.. what?)

The ad is supposedly a "reminder of what summer looks like," but we don't ever remember summer looking like this. We prefer our bikinis on a beach, and we think it's safe to assume that men might prefer some nice shorts when the temperature rises -- no matter how many needlessly naked women a three-piece suit promises.


  • 1 "I've always wanted 'made to order dimples!'" -- said no woman ever.
    Cynthia Petrovic
  • 2 If men hate the sight of you, tell them to kindly step off.
    Cynthia Petrovic
  • 3 "Gap-osis:" the most offensive way to say "perhaps you should visit a tailor."
    Cynthia Petrovic
  • 4 Um, actually it is -- and a perfectly desirable one at that.
    Cynthia Petrovic
  • 5 Because every woman wants to fix "flaws almost invisible to the ordinary eye." Nightmares.
    Cynthia Petrovic
  • 6 We've already ordered these for the office so we can stay warm all day (while we exercise our intellect).
    Cynthia Petrovic
  • 7 Take note ladies, use the wrong deodorant and you will be alone forever.
    Cynthia Petrovic
  • 8 Has your partner refused to kiss you lately? Buy Tangee lipstick! Or dump her/him.
    Cynthia Petrovic
  • 9 We think dishpan hands should be a source of pride. It means that you wash your hands...
    Cynthia Petrovic
  • 10 Well, this one isn't going for any subtlety.
    Cynthia Petrovic
  • 11 Thankfully, we aren't being told that Lysol is an effective form of contraception anymore.
    Cynthia Petrovic
    To read more about this dangerous trend head over to Mother Jones.
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