Beginning this week, you'll see three new flavors of Doritos on store shelves. But there's something missing: a label that states which flavor you're buying.
Dubbed "The Bold Flavor Experiment," consumers are expected to blindly try out all three flavors from this mysterious Doritos Jacked line, vote for their favorite at www.BoldFlavorExperiment.com, and wait for the names to be revealed later this summer. The winning flavor will ultimately be brought back to store shelves this fall.
But here's the catch: Who on earth wants to gamble on buying a flavor you might absolutely hate? To help you cope with this crippling uncertainty, we got our hands on the new flavors. After wrangling a group of editors to try them, we've made our best guesses as to what these flavors are. And let me tell you -- it wasn't easy.
So behold, our best guesses (and the ingredient lists that'll help YOU help us figure out this whole mess):
Test Flavor: 404 (Orange Bag)
Comments: These are intensely sweet, with a strong kick of lime and citrus. Some of our editors thought it was distinctly "shrimpy," or reminiscent of ceviche (probably because of the strong citrus kick).
Key Ingredients: Sugar, brown sugar, spices, molasses solids, onion powder, citric acid, garlic powder, lime juice solids, orange juice solids
Our guesses: BBQ Lime, Sweet & Sour, Thai Lime, Tropical Fruit, OR (most likely), because fellow PepsiCo brand Mountain Dew is releasing Baja Blast in bottle form next week, we'd guess it's Mountain Dew Baja Blast.
Test Flavor: 2653 (Blue Bag)
Comments: Let's just say most of our tasters were NOT a fan. There's an immediate hit of chocolate, with a kick of spice that sets in later.
Key Ingredients: Paprika, spices (including chipotle chili pepper), sugar, brown sugar, chocolate liquor, cocoa powder, butter, garlic powder, onion powder, citric acid, yeast extract, skim milk, natural bacon type flavor, natural smoke flavor
Our guesses: Mexican Hot Chocolate, Chocolate Chipotle, or ... Mole
Test Flavor: 855 (Red Bag)
Comments: This was the favorite, far and away. It's spicy, bright, and very "Dorito-y," according to tasters.
Key Ingredients: Paprika, spices, sour cream, cayenne pepper sauce, sugar, whey protein, onion powder, garlic powder, cheddar cheese, buttermilk, blue cheese
Our guess: Buffalo Wings ... right? (Honestly, these all tasted primarily like "Doritos flavor" to a lot of tasters, and none of the flavors are overtly obvious.)
By the way, this isn't the first time Doritos has released mystery flavors. You may remember 2007's "X-13D Flavor Experiment," which allowed the public to name a mystery chip. The winner? All Nighter Cheeseburger. And in 2008, they followed with a promotion called "Quest," in which consumers had to actually guess a mystery flavor (it was Mountain Dew, so ...).
When you give them a try, we want you to let us know what you think of the flavors. Leave us a comment below!
Want to read more from HuffPost Taste? Follow us on Twitter, Facebook, Pinterest and Tumblr.
Our 2024 Coverage Needs You
It's Another Trump-Biden Showdown — And We Need Your Help
The Future Of Democracy Is At Stake
Our 2024 Coverage Needs You
Your Loyalty Means The World To Us
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
The 2024 election is heating up, and women's rights, health care, voting rights, and the very future of democracy are all at stake. Donald Trump will face Joe Biden in the most consequential vote of our time. And HuffPost will be there, covering every twist and turn. America's future hangs in the balance. Would you consider contributing to support our journalism and keep it free for all during this critical season?
HuffPost believes news should be accessible to everyone, regardless of their ability to pay for it. We rely on readers like you to help fund our work. Any contribution you can make — even as little as $2 — goes directly toward supporting the impactful journalism that we will continue to produce this year. Thank you for being part of our story.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
It's official: Donald Trump will face Joe Biden this fall in the presidential election. As we face the most consequential presidential election of our time, HuffPost is committed to bringing you up-to-date, accurate news about the 2024 race. While other outlets have retreated behind paywalls, you can trust our news will stay free.
But we can't do it without your help. Reader funding is one of the key ways we support our newsroom. Would you consider making a donation to help fund our news during this critical time? Your contributions are vital to supporting a free press.
Contribute as little as $2 to keep our journalism free and accessible to all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. If circumstances have changed since you last contributed, we hope you'll consider contributing to HuffPost once more.
Support HuffPostAlready contributed? Log in to hide these messages.