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How Materialism Makes Us Sad

How Being Materialistic Makes You Sad
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** ADVANCE FOR FRIDAY, DEC. 22--FILE **The isle of a Tallahassee, Fla., Target store is a virtual gridlock of shopping carts as customers take advantage of early store hours looking for bargains and sales, in this Nov. 24, 2006, file photo. There's no doubt Americans are materialistic about Christmas. Almost half of all Americans crammed stores on the day after Thanksgiving this year, the traditional beginning of the holiday shopping season. By the time the Christmas shopping season is over, the country will have spent in the neighborhood of $150 billion, most of it on gifts. That's an average of $500 for every man, woman and child in the United States. (AP Photo/Phil Coale/FILE)
** ADVANCE FOR FRIDAY, DEC. 22--FILE **The isle of a Tallahassee, Fla., Target store is a virtual gridlock of shopping carts as customers take advantage of early store hours looking for bargains and sales, in this Nov. 24, 2006, file photo. There's no doubt Americans are materialistic about Christmas. Almost half of all Americans crammed stores on the day after Thanksgiving this year, the traditional beginning of the holiday shopping season. By the time the Christmas shopping season is over, the country will have spent in the neighborhood of $150 billion, most of it on gifts. That's an average of $500 for every man, woman and child in the United States. (AP Photo/Phil Coale/FILE)

Graham Music, a psychotherapist, has written a book called The Good Life: Wellbeing and the New Science of Altruism, Selfishness and Immorality. It confirms, through use of data collected by scientists over the last 40 years, what we have all long suspected from anecdote and our own eyes: the materialistic tend to be unhappy, those with material goods will remain unhappy, and the market feeds on unhappiness.

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