Spanx Wants You to 'Love Your Assets' -- But Hate Your Body

The Spanx Paradox -- Love Your Assets, Hate Your Body?
NEW YORK - MARCH 26: The launch of Haute Contour by SPANX is held at Saks Fifth Avenue on March 26, 2009 in New York City, New York. (Photo by Astrid Stawiarz/Getty Images)
NEW YORK - MARCH 26: The launch of Haute Contour by SPANX is held at Saks Fifth Avenue on March 26, 2009 in New York City, New York. (Photo by Astrid Stawiarz/Getty Images)

Bodies are awesome. The range of variation in height, skin color, hair color, hair texture, facial features, and body fat distribution in our species is pretty damn remarkable. But shapewear companies don’t want you believing that last one. They’d like you to think that a roll at your stomach, or a seam splitting your love handles into top and bottom halves is an egregious fashion faux pas, an embarrassing problem that only they can fix. They want to stuff the female-identifying world into stifling stockings, in search of that desirable smooth, bump-free silhouette.

Frankly, that’s bullshit.

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