What The Theory Of 'Disruptive Innovation' Gets Wrong

MAG: The Most Influential Business Book In America Is Full Of It
NEW YORK, NY - APRIL 25: Clayton M. Christensen Founder of Disruptive Innovation Theory attends The Disruptive Innovation Awards during the 2014 Tribeca Film Festivalat at NYU Skirball Center on April 25, 2014 in New York City. (Photo by Slaven Vlasic/Getty Images for the 2014 Tribeca Film Festival)
NEW YORK, NY - APRIL 25: Clayton M. Christensen Founder of Disruptive Innovation Theory attends The Disruptive Innovation Awards during the 2014 Tribeca Film Festivalat at NYU Skirball Center on April 25, 2014 in New York City. (Photo by Slaven Vlasic/Getty Images for the 2014 Tribeca Film Festival)

“The Innovator’s Dilemma” consists of a set of handpicked case studies, beginning with the disk-drive industry, which was the subject of Christensen’s doctoral thesis, in 1992. “Nowhere in the history of business has there been an industry like disk drives,” Christensen writes, which makes it a very odd choice for an investigation designed to create a model for understanding other industries.

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