QUEER VOICES
06/25/2014 10:30 am ET Updated Feb 02, 2016

Heineken Launching #LikeForLove Campaign For Gay Pride Month

Heineken launched a new Pride Month initiative through Instagram today that allows you to show your queer pride through a few, simple double taps on your favorite social media app.

The #LikeForLove campaign involves six photos of real lesbian, gay, bisexual and transgender (LGBT) couples that, when liked, form a virtual Pride flag within the user's Instagram feed.

heinekin

Every couple featured in the #LikeForLove campaign on the Heineken Instagram page are actually queer couples in real life who have agreed to be a part of this awesome campaign.

Looking for other ways to show your Pride this season? Why not try baking a Betty Crocker cake in celebration of your queer identity and our community?

Happy Pride!

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