When you hear MTV, you don’t think “research.” But, for the last few years, the music television channel has been building a public affairs campaign to address bias called “Look Different.” Aimed at millennials, it seeks to help them deal with prejudice and discrimination in their lives. And as part of the project, MTV has worked with pollsters to survey a nationally representative sample of people ages 14 to 24 to measure how young people are “experiencing, affected by, and responding to issues associated with bias.”
Overall, MTV confirms the general view of millennials: Compared with previous generations, they’re more tolerant and diverse and profess a deeper commitment to equality and fairness. At the same time, however, they’re committed to an ideal of colorblindness that leaves them uncomfortable with race, opposed to measures to reduce racial inequality, and a bit confused about what racism is.
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