BUSINESS

Crumbs' Downfall Shows Limits of American Cupcake Addiction

07/09/2014 08:47 am ET | Updated Jul 09, 2014
Brian Ach via Getty Images

Is America’s decadelong cupcake craze ending?

The frenzy, which spawned treat-dispensing ATMs and a $42 “colossal” cupcake that serves eight people, ran into reality this week when Crumbs Bake Shop Inc. (CRMBU) shut all 48 of its stores.

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