This week, the children's clothing company Just Add A Kid was accused of racism after a tweet surfaced of a controversial store display. One of the company's t-shirt designs, which features the body of a monkey holding a banana, was placed on hangers with the face of a black child on them.
— Erykah Badon't (@shesILL) July 9, 2014
Jezebel's Mark Shrayber called up JustAddAKid to clarify how exactly this pairing happened.
A JustAddAKid representative assured Shrayber that the hangers and t-shirts were delivered separately, and that individual stores are responsible for mixing and matching the merchandise for display.
Just Add A Kid is not the first company to unknowingly find themselves in this uncomfortable dilemma. A South Korean tobacco company had to shut down their monkey-themed advertising campaign for "This Africa" cigarettes and like the accused before them, the children's clothing company has issued an official apology.
Regarding the misrepresented photo pic.twitter.com/Nf2468CYbi
— Justaddakid (@justaddakid1) July 10, 2014
Hopefully they've learned their lesson.