Farmers Used Facebook To Harvest Votes For Cochran

Farmers Used Facebook To Harvest Votes For Cochran
MADISON, MS - JUNE 24: U.S. Sen Thad Cochran (R-MS) waits to board his campaign bus after having lunch at Mama Hamil's restaurant on June 24, 2014 in Madison, Mississippi. U.S. Senate incumbent U.S. Sen Thad Cochran (R-MS) is fighting for his political life in a tight race against Tea Party-backed republican candidate for U.S. Senate, Mississippi State Sen Chris McDaniel. (Photo by Justin Sullivan/Getty Images)
MADISON, MS - JUNE 24: U.S. Sen Thad Cochran (R-MS) waits to board his campaign bus after having lunch at Mama Hamil's restaurant on June 24, 2014 in Madison, Mississippi. U.S. Senate incumbent U.S. Sen Thad Cochran (R-MS) is fighting for his political life in a tight race against Tea Party-backed republican candidate for U.S. Senate, Mississippi State Sen Chris McDaniel. (Photo by Justin Sullivan/Getty Images)

Add this to the shock and awe that surrounds the come-from-behind victory of Sen. Thad Cochran, R-Miss, in his primary runoff: the fact that farmers can still matter in an election and that farmers and their families communicate through Facebook and other social media much more than political analysts realized.

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