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NOM Pledges A 'Void Chase' Boycott Following Employee Survey On LGBT Issues

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FILE - In this Thursday, May 10, 2012, file photo, automobiles pass a JP Morgan Chase building in New York. JPMorgan said Friday, Oct. 25, 2013, that it has agreed to pay $5.1 billion to resolve claims that it misled Fannie Mae and Freddie Mac about risky mortgage securities it sold them before the housing market collapsed. (AP Photo/Frank Franklin II, File) | ASSOCIATED PRESS

The National Organization for Marriage (NOM) is targeting JP Morgan Chase in its latest boycott, following reports of a survey distributed to international bank employees which included a question in regard to their support of the lesbian, gay, bisexual and transgender (LGBT) community.

NOM President Brian Brown slammed the company in a blog post on the right-wing group's website, arguing that Chase was "clearly pushing an LGBT agenda" with the online questionnaire, which "created an intimidating and threatening atmosphere" for employees who might object to its questions.

NOM's "Void Chase" campaign focuses on two questions found on the survey, an apparent screenshot of which can be found on Breitbart. Employees were asked if they identified as LGBT or as an LGBT ally in the survey.

"We are demanding that the bank issue a formal apology for their offensive conduct and pledge never again to invade the privacy of their employees by attempting to learn their private views about LGBT issues, and -- until they do so -- pledge to take your banking business elsewhere," officials write on the "Void Chase" website. "Chase has refused to answer for this survey, or to apologize and reassure its employees and customers. This is a major violation of trust, the central value in any banking relationship."

A petition on the site currently has over 4,000 signatures.

Meanwhile, Media Matters' Luke Brinker argued against the conservative boycott efforts, saying "there isn't a shred of evidence that Chase is using the internal survey for anything other than basic data collection." The NOM reports, he said, were "an entirely made-up horror story meant to promote the tired narrative that the LGBT movement seeks to persecute anti-LGBT conservatives."

The action, of course, mirrors previous NOM efforts. In 2012, the group announced a "Dump Starbucks" campaign after Starbucks officials pledged their support for same-sex marriage in Washington state.

"We will not tolerate an international company attempting to force its misguided values on citizens," Brown was quoted by The Miami Herald as saying at the time. "The majority of Americans and virtually every consumer in some countries in which Starbucks operates believe that marriage is between one man and one woman. They will not be pleased to learn that their money is being used to advance gay marriage in society."

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