An Iowa community's campaign urging residents to buy toilet paper locally was bound to be the butt of jokes.
In its own take on the initiative (above), WTFark! goes on a roll.
But to the Eldridge-North Scott area, it's serious business. The "Shop, Stay and Wipe Local" drive could boost the area economy by $677,000, according to one estimate. That's a lot of scratch. (Or not, if everyone is wiping properly.)