Dear God, J.Crew Is Selling Hashtag Shorts

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Because life is absurd and nothing makes sense anymore, clothing store J.Crew has decided to start selling a pair of shorts in "hashtag print."

What is "hashtag print"? It's exactly what you think it is: a print with a bunch of #s on it. You know, like on Twitter? Get it, guys? Hashtag #relevant, am I right?

Who knows why we're taking fashion tips from techies, but here we are.

hashtag shorts

And here are the #s in all their close-up glory:

hashtag shorts

Will these #shorts sell? If trends in actual hashtags are any indication, the answer is no. Maybe the apocalypse isn't so impending after all.

[h/t Sam Biddle]

 
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