Because life is absurd and nothing makes sense anymore, clothing store J.Crew has decided to start selling a pair of shorts in "hashtag print."
What is "hashtag print"? It's exactly what you think it is: a print with a bunch of #s on it. You know, like on Twitter? Get it, guys? Hashtag #relevant, am I right?
Who knows why we're taking fashion tips from techies, but here we are.
And here are the #s in all their close-up glory:
Will these #shorts sell? If trends in actual hashtags are any indication, the answer is no. Maybe the apocalypse isn't so impending after all.