When Armenia Nercessian de Oliveira was in her 50s, she was at the peak of her career with the United Nations. For decades, she served as a UN Human Rights Officer, helping refugees and negotiating deals in war-torn countries. In the 1980s, her group at the UN earned a Nobel Peace Prize for its work.Then, one day, she decided to make a huge change.Nercessian de Oliveira decided that she wanted to be on the other side of things. She wanted to stop conflicts before they started by giving communities the means to pull themselves out of economic hardship. So she left her career (giving up a great salary, her retirement benefits, and social prestige) and co-founded a company called
Novica that connects artisans all over the world with American shoppers. But instead of buying products and warehousing them in the U.S., she established a completely new system for artisans, opening offices in Peru, Mexico, Thailand, Brazil, Ghana, Bali, India and elsewhere.She’s racked up millions of airline miles traveling country to country for more than a decade. She ventures to shantytowns, breaks bread with rural craftspeople, and stays with artisan families. She is even a character in the book and movie "Eat Pray Love" -- the only one identified by their real name.“For me, all of this is very exciting, and it is rewarding to hear each new story of how Novica is changing lives," she said. "That is what counts in life. Not money. Not a career.”