There's a time for laughter and a time to buckle down and get serious about important things, like beer. Because when it comes to beer, people mean business.
Australians know this above anyone else, as demonstrated by their ad for Carlton Draught. The clip features the most serious of serious warriors, seemingly engaging in a battle to be... drunk?
Named one of "25 Most Epic Ads That Aren't Apple's '1984,'" this Carlton Draught ad will test the sands of time and make you appreciate the last drops in your pitcher.
The video is from 2010, but it has recently resurfaced on Reddit, where it shall remain on top forever. (Or maybe for a few hours.)