Apple's Product Launch Live Stream...Not Working Out So Well

Apple's Product Launch Live Stream...Not Working Out So Well

Apple's live stream of its big product launch event failed repeatedly on Tuesday.

The glitch-prone broadcast -- available only on Apple's Safari browser -- flashed between scenes of the Apple presentation, at which the company announced its new iPhone 6 and iPhone 6 Plus, and often crashed altogether. A woman’s voice translating Apple executives’ speeches in Chinese loudly overlapped the original English-language audio. The stream also only worked in Apple’s native Safari browser.

All I see in my mind's eye during this Apple live-stream is a guy dripping in sweat, frantically patching cables on old-timey switchboard.

— Merkotron 5000ºC (@mattmerk) September 9, 2014

SO happy I learned Chinese yesterday

— samir mezrahi (@samir) September 9, 2014

Maybe the livestream keeps jumping back and forward on purpose to really drive in all the specs. #AppleLive

— Petteri Ponkkala (@Petteri1) September 9, 2014

Some Twitter users figured that Apple CEO Tim Cook, who posted a rare tweet earlier in the day to drum up excitement for the event, may be able to help them in their time of live-stream desperation.

But he was busy, you know, being excited:

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