NFL On Women: Football Marketer Explains 'The Role Of The Female.'

The NFL Opines On 'The Role Of The Female'
GLENDALE, AZ - SEPTEMBER 11: An Arizona Cardinals fan and her daugher show their patriotism prior to the game between the Carolina Panthers and Arizona Cardinals in the NFL season opening game at the University of Phoenix Stadium on September 11, 2011 in Glendale, Arizona. Arizona won 28-21. (Photo by Norm Hall/Getty Images)
GLENDALE, AZ - SEPTEMBER 11: An Arizona Cardinals fan and her daugher show their patriotism prior to the game between the Carolina Panthers and Arizona Cardinals in the NFL season opening game at the University of Phoenix Stadium on September 11, 2011 in Glendale, Arizona. Arizona won 28-21. (Photo by Norm Hall/Getty Images)

Today, the New York Times’ Ken Belson reports on how some female football fans are growing disillusioned with the sport in the wake of a wave of domestic violence arrests of NFL players, and an endlessly bungled response by league officials. “Before this week I held the N.F.L. in a different view,” Chicago Bears fan Nicole Larvick told Belson. “It seemed different—like families and communities were important to them. But I know it’s just a business now.”

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