#BlackoutBlackFriday: A National Call To Boycott Black Friday For Ferguson And Beyond

11/28/2014 12:33 pm ET | Updated Dec 09, 2014

Protests in Ferguson, Missouri, have spread nationwide in the past few days, and activists are continuing to speak out against injustice as they plan another peaceful protest -- only this time, it's targeted at Black Friday.

People nationwide are actively participating in the movement. In California, one protest even led to a temporary shutdown of the West Oakland BART train station as demonstrators forced commuters to find alternative routes of travel.

The mission, which is identified and spread online through #BlackoutBlackFriday and #NotOneDime, aims to boycott large retailers on one of the country's biggest shopping days of the year. In doing so, protesters aim to take a stand in the fight for economic freedom and equal human rights.

Blackout For Human Rights, the organization at the helm of the nationwide effort, is composed of a network of artists, activists, filmmakers and lawyers who fight to address inequalities and injustice in America.

"Our First Action: To make Black Friday (November 28, 2014) a nationwide day of action and retail boycott," the website reads. "Blackout will be organizing grassroots events, nationwide, for people to come out and show their solidarity in the fight for equal human rights."

The group was created in October by Ryan Coogler, the director of the 2013 award-winning film "Fruitvale Station." The film told the story of Oscar Grant, an Oakland, California, teenager who was shot on New Year's Day 2009 by a transit officer at a Bay Area train station and whose death sparked immediate outrage from the community.

"The lack of indictment in the deaths of Michael Brown of Ferguson, MO, John Crawford III of Ohio, and many, many more victims of police deaths are unacceptable in this modern society. To that end, we will cease spending money on American retail corporations until a change is made," the website continues.

The hashtag #BlackoutBlackFriday has populated online as the movement is quickly gaining steam. Among some of the more notable names who have actively spread awareness of the campaign online are business mogul Russell Simmons, actor Jesse Williams and TV personality Niecy Nash.

Many users have also changed their profile pictures on various social media accounts to all-black images as they stand in solidarity with the movement's mission.

"We ask those who stand with Ferguson, victims of police brutality and us to refrain from shopping on Black Friday and participate in a nationwide day of action and activism," it says on the Blackout For Human Rights website. "Our lives are joined by the money we spend as consumers."

#NotOneDime is another hashtag that was founded under a similar mission. It is an online campaign created by Rahiel Tesfamariam, a social activist and the founder of online lifestyle publication Urban Cusp.

Tesfamariam created a meme including #NotOneDime and sent her message to her magazine's large following, gaining traction almost immediately, reports The Daily Dot.

"African-Americans are a mass consumer force," Tesfamariam said. "In a lot of ways we drive the economy and we drive pop culture, but we don't own it or manage it."

This is one way, Tesfamariam says, that black consumers are able to show the influence of their dollar.

According to a 2013 Nielsen study, African-American consumers have a buying power of more than $1 trillion.

In having such a large influence and being a driving force in the U.S. economy, both Tesfamariam and Blackout For Human Rights echo the underlying message of their mission: If America values their dollar, it should value their lives.

"The US economy depends on our shopping, especially during the holiday season. But the lives of our brothers and sisters are worth more than the dollars we can save on holiday gifts," the activist organization says. "Together, we can make a historic stand against police brutality and spark change."

CORRECTION: A previous version of this article misstated the location of the Oscar Grant shooting as Los Angeles, and did not note that the officer involved was a transit officer. Additionally, a quote attributed to Blackout For Human Rights was excerpted from another, similarly named website, and has been replaced.

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  • Jordan Johnson, left, 8, from Washington, Camille Chrysostom of Bowie, Md., and Jaimee Swift of Philadelphia, observe a moment of silence at Meridian Hill Park, also known as Malcom X Park, Thursday, Aug. 14, 2014 in Washington, to protest the fatal shooting of Michael Brown by police in Ferguson, Mo. Vigils were held across the country for people organizers say died at the hands of police brutality. (AP Photo/Alex Brandon)
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  • People in a crowd hold signs and listen to speakers at a demonstration on Thursday, Aug. 14, 2014, in Decatur, Georgia, in the town square. The demonstration of more than 200 people was held in response to the shooting death of Michael Brown and following unrest in Ferguson, Missouri. (AP Photo/ Ron Harris)
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  • An unidentified man holds a banner on Thursday, Aug. 14, 2014, in Decatur, Georgia, in the town square. The demonstration of more than 200 people was held in response to the shooting death of Michael Brown and following unrest in Ferguson, Missouri. (AP Photo/ Ron Harris)
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  • An unidentified man wearing a crown listens as a speaker addresses the crowd on Thursday, Aug. 14, 2014, in Decatur, Georgia. The demonstration of more than 200 people was held in response to the shooting death of Michael Brown and following unrest in Ferguson, Missouri. (AP Photo/ Ron Harris)
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  • Demonstrators peacefully gather Thursday, Aug. 14, 2014, at the site where Michael Brown was shot and killed by police in Ferguson, Mo. The Missouri Highway Patrol seized control of a St. Louis suburb Thursday, stripping local police of their law-enforcement authority after four days of clashes between officers in riot gear and furious crowds protesting the death of an unarmed black teen shot by an officer. (AP Photo/Jeff Roberson)
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  • A demonstrator holds up a sign Thursday, Aug. 14, 2014, at the site where Michael Brown was shot and killed by police in Ferguson, Mo. The Missouri Highway Patrol seized control of a St. Louis suburb Thursday, stripping local police of their law-enforcement authority after four days of clashes between officers in riot gear and furious crowds protesting the death of an unarmed black teen shot by an officer. (AP Photo/Jeff Roberson)
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  • Demonstraters peacefully march down a street Thursday, Aug. 14, 2014, in Ferguson, Mo. The Missouri Highway Patrol seized control of a St. Louis suburb Thursday, stripping local police of their law-enforcement authority after four days of clashes between officers in riot gear and furious crowds protesting the death of an unarmed black teen shot by an officer. (AP Photo/Jeff Roberson)
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  • About 1000 people march peacefully in New York City’s Union Square, Thursday, Aug. 14, 2014. Vigils are being held across the country for people organizers say died at the hands of police brutality. The events come in the wake of the shooting death of Michael Brown by a police officer in Ferguson, Missouri, and the death of a New York City man caused by a police officer's apparent chokehold. (AP Photo/Michael R. Sisak)
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  • FERGUSON, MO - AUGUST 14: Demonstrators shout slogans and hold up signs during a rally to protest the shooting death of an unarmed teen by a police officer in Ferguson, Missouri, on August 14, 2014. Eighteen-year-old Michael Brown was shot dead by police in the St. Louis suburb of Ferguson, Missouri on August 09, 2014. (Photo by Bilgin S. Sasmaz/Anadolu Agency/Getty Images)
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  • FERGUSON, MO - AUGUST 14: Demonstrators shout slogans and hold up signs during a rally to protest the shooting death of an unarmed teen by a police officer in Ferguson, Missouri, on August 14, 2014. Eighteen-year-old Michael Brown was shot dead by police in the St. Louis suburb of Ferguson, Missouri on August 09, 2014. (Photo by Bilgin S. Sasmaz/Anadolu Agency/Getty Images)
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  • FERGUSON, MO - AUGUST 14: Demonstrators raise their hands during a rally to protest the shooting death of an unarmed teen by a police officer in Ferguson, Missouri, on August 14, 2014. Eighteen-year-old Michael Brown was shot dead by police in the St. Louis suburb of Ferguson, Missouri on August 09, 2014. (Photo by Bilgin S. Sasmaz/Anadolu Agency/Getty Images)
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  • FERGUSON, MO - AUGUST 14: Demonstrators raise their hands during a rally to protest the shooting death of an unarmed teen by a police officer in Ferguson, Missouri, on August 14, 2014. Eighteen-year-old Michael Brown was shot dead by police in the St. Louis suburb of Ferguson, Missouri on August 09, 2014. (Photo by Bilgin S. Sasmaz/Anadolu Agency/Getty Images)
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  • FERGUSON, MO - AUGUST 14: Demonstrators hold up signs during a rally to protest the shooting death of an unarmed teen by a police officer in Ferguson, Missouri, on August 14, 2014. Eighteen-year-old Michael Brown was shot dead by police in the St. Louis suburb of Ferguson, Missouri on August 09, 2014. (Photo by Bilgin S. Sasmaz/Anadolu Agency/Getty Images)
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  • FERGUSON, MO - AUGUST 14: Demonstrators raise their hands during a rally to protest the shooting death of an unarmed teen by a police officer in Ferguson, Missouri, on August 14, 2014. Eighteen-year-old Michael Brown was shot dead by police in the St. Louis suburb of Ferguson, Missouri on August 09, 2014. (Photo by Bilgin S. Sasmaz/Anadolu Agency/Getty Images)
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    FERGUSON, MO - AUGUST 14: Demonstrators protest at the spot where teenager Michael Brown was killed on August 14, 2014 in Ferguson, Missouri. Brown was shot and killed by a Ferguson police officer on August 9. Police in Ferguson have changed their procedure for dealing with the protests after being chastised for a heavy-handed approach which has resulted in four days of violence. Today three police cars and four officers on foot led the way during a protest march. (Photo by Scott Olson/Getty Images)
    FERGUSON, MO - AUGUST 14: Demonstrators protest the shooting death of teenager Michael Brown on August 14, 2014 in Ferguson, Missouri. Brown was shot and killed by a Ferguson police officer on August 9. Police in Ferguson have changed their procedure for dealing with the protests after being chastised for a heavy-handed approach which has resulted in four days of violence. Today three police cars and four officers on foot led the way during a protest march. (Photo by Scott Olson/Getty Images)
    FERGUSON, MO - AUGUST 14: Demonstrators protest the shooting death of teenager Michael Brown on August 14, 2014 in Ferguson, Missouri. Brown was shot and killed by a Ferguson police officer on August 9. Police in Ferguson have changed their procedure for dealing with the protests after being chastised for a heavy-handed approach which has resulted in four days of violence. Today three police cars and four officers on foot led the way during a protest march. (Photo by Scott Olson/Getty Images)
    FERGUSON, MO - AUGUST 14: Police officers march with demonstrators protesting the shooting death of teenager Michael Brown on August 14, 2014 in Ferguson, Missouri. Brown was shot and killed by a Ferguson police officer on August 9. Police in Ferguson have changed their procedure for dealing with the protests after being chastised for a heavy-handed approach which has resulted in four days of violence. Today three police cars and four officers on foot led the way during the march. (Photo by Scott Olson/Getty Images)
    OAKLAND, CA - AUGUST 14: Demonstrators look on during a moment of silence on August 14, 2014 in Oakland, California. Hundreds of demonstrators observed a national moment of silence in solidarity with police brutality victims including 18-year-old Michael Brown, an unarmed teen fatally shot by police in Ferguson, Missouri. (Photo by Justin Sullivan/Getty Images)
    A member of the St. Louis County Police Department points his weapon in the direction of a group of protesters in Ferguson, Mo. on Wednesday, Aug. 13, 2014. On Saturday, Aug. 9, 2014, a white police officer fatally shot Michael Brown, an unarmed black teenager, in the St. Louis suburb. (AP Photo/Jeff Roberson)
    MIAMI, FL - AUGUST 14: Protesters leave lthe lobby of the James Lawrence King Federal Justice Building where the U.S. Attorneys Office, Southern District of Florida, is located on August 14, 2014 in Miami, Florida. Eight who refused to leave were arrested. The protesters, which included members of the civil rights group Dream Defenders, say they want justice for Mike Brown, shot and killed by police in Ferguson, Missouri on August 9. They said they also want justice for 17-year old graffiti artist Israel Hernandez, who died from shock from a Miami Beach police officer's Taser last summer. (Photo by Joe Raedle/Getty Images)

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