CNN To Partner With McLaren Formula One Motor Racing Team

CNN To Partner With New Motor Racing Team
McLaren Mercedes' British driver Jenson Button races during the Abu Dhabi Formula One Grand Prix at the Yas Marina circuit on November 23, 2014. AFP PHOTO / PATRICK BAZ (Photo credit should read PATRICK BAZ/AFP/Getty Images)
McLaren Mercedes' British driver Jenson Button races during the Abu Dhabi Formula One Grand Prix at the Yas Marina circuit on November 23, 2014. AFP PHOTO / PATRICK BAZ (Photo credit should read PATRICK BAZ/AFP/Getty Images)

LONDON, Jan 20 (Reuters) - CNN International have agreed to a multi-year deal to join the McLaren Formula One team as a partner, both sides said on Tuesday.

No financial details were given but the deal will see the global television network's branding appear on the front wing endplates of the new Honda-powered car.

McLaren have yet to name a title sponsor and will unveil their MP4-30 car, to be driven by Spain's Fernando Alonso and Britain's Jenson Button this season, in an online launch on Jan 29.

The McLaren partnership, even if relatively small by Formula One standards, is a leap up the grid for CNN who most recently sponsored the Caterham team.

Caterham, who never scored a point in five years, went into administration last October and face an uncertain future.

"Our shared love of technology has united us: together we will pursue new opportunities far beyond the conventional scope of a Formula One partnership," said McLaren chief executive Ron Dennis in a statement.

McLaren, who are starting a new engine partnership with Honda, have not won a race since 2012. (Reporting by Alan Baldwin, editing by Patrick Johnston)

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