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Nationwide Killed A Hypothetical Kid To Make A Point (And A Commercial) And The Internet Had None Of It

02/01/2015 08:29 pm ET | Updated Feb 02, 2015

Nationwide had everyone feeling good with its first Super Bowl commercial featuring Mindy Kaling, and then took it all away.

insurance

The second commercial got off to a good start, with a cute little kid talking about how he'd never get cooties or get married, and then there was the big reveal: He's dead.

And the entire Internet said, "Whaaaaatttt?!" Here are some of the best reactions:

Hey, what's the Super Bowl for if not being reminded of how fragile life truly is?

Also on HuffPost:

  • 1 Avocados From Mexico, "#FirstDraftEver"
  • 2 Bud Light, "Real Life PacMan"
  • 3 Budweiser, “Lost Dog”
  • 4 BMW i3, "Newfangled Idea"
  • 5 Kia Sorento,“The Perfect Getaway” (Extended)
  • 6 Lexus NX, "Make Some Noise"
  • 7 Mercedes-Benz, "Fable"
  • 8 mophie, "All-Powerless"
  • 9 No More
  • 10 SNICKERS, "The Brady Bunch"
  • 11 T-Mobile, "#KimsDataStash"
  • 12 Toyota, "How Great I Am"
  • 13 Victoria's Secret
  • 14 WeatherTech, "America at Work"
  • 15 Wix.com, "#ItsThatEasy"
  • 16 Squarespace, "The Cliff"
  • 17 Always, "#LikeAGirl"
  • 18 McDonald's, "Pay with Lovin'"
  • 19 Mountain Dew Kickstart, "Come Alive"
  • 20 Carl's Jr. "Au Naturel"
  • 21 EAT24, "Hangry"
  • 22 Skittles, "#SettleIt"
  • 23 Ecuador, "#AllYouNeedIsEcuador"
  • 24 Chevrolet
  • 25 Esurance (Lindsay Lohan)
  • 26 Game of War (Kate Upton)
  • 27 Turbo Tax, "Boston Tea Party"
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