Jack White's Interactive Video Allows Viewers To Choose Their Own Adventure

02/18/2015 10:36 am ET | Updated Feb 18, 2015

Letter-writer Jack White has premiered an interactive music video for his latest single, "That Black Bat Licorice" on his website, JackWhiteIII.com. It's a pseudo-choose-your-own-adventure experience, where three different videos can be played based on which keys you strike. Each video was directed by a different person -- animated by James Blagden, live action by White and Headbang by Brad Holland. There are no references to guacamole.

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