STYLE

Why Lord & Taylor Had 50 People Wear The Same Outfit On Instagram This Weekend

04/01/2015 12:04 pm ET | Updated Apr 01, 2015

You know that awkward moment when you see someone else wearing the same outfit as you? Well this weekend that happened to a lot of fashion bloggers -- 50 times.

Retailer Lord & Taylor took over Instagram on Saturday by partnering with 50 influential fashionistas and having each post a photo wearing the same dress. The brand paid each hand-picked blogger to wear their Paisley Asymmetrical Dress to help introduce consumers to their new Design Lab collection.

The $88 dress inevitably sold out in a couple of days, but Lord & Taylor's larger goal was also achieved: To introduce customers to their new, edgy offerings.

Check out a selection of the bloggers rocking the dress and let us know if these photos make you excited for the Design Lab collection.

A photo posted by Wendy Nguyen (@wendyslookbook) on

A photo posted by Dylana Suarez (@dylanasuarez) on

A photo posted by Hallie Swanson (@halliedaily) on

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