If you’re a progressive middle-class individual, chances are you think about where your food comes from. Maybe you try to buy shoes that are ethically made and do research on who grew your coffee.
Studies show that consumers with enough spending power tend to make ethical choices about personal items they wear and eat, but think less about which dish detergent they buy or what brand of light bulbs they use. But how do personal ethics play into purchasing entertainment? Ethically minded media consumers probably take care to pay for movies, books, and TV they want to support and make a point to skip the offensive stuff. So what about ethical consumption of pornography, the most ubiquitous media on the Internet?