One man's quest for a Crystal Pepsi comeback has turned social media activism into soda media activism.
Competitive eater Kevin Strahle, also known as L.A. Beast on Twitter, has been doing everything in his power to get Pepsi to bring back Crystal Pepsi, the short-lived but iconic clear soda of the early 1990s. He started a trending Twitter hashtag, made YouTube videos, and passed around a Crystal Pepsi petition that's been signed more than 34,000 times.
It seems like all of his hard work may be rewarded. Strahle received a letter from Pepsi on June 8, hinting that the soda might be on its way back. The company confirmed that the letter is, in fact, the real thing.
— L.A. Beast (@KevLAbeast) June 8, 2015
Strahle also tweeted that he was in touch with Pepsi.
— L.A. Beast (@KevLAbeast) June 11, 2015
A Pepsi spokesperson told The Huffington Post that she "can’t confirm any additional details, but I can share that we take customer feedback very seriously and we do think Crystal Pepsi fans will be happy with what we have planned."
In a conversation with The Huffington Post, Strahle said that his father worked for Pepsi, so he grew up as a loyal Pepsi kid. It also has a special place in his heart for another -- um -- unique reason. "Crystal Pepsi is what put my name on the YouTube map when I made a video of me reliving my childhood by downing a 20-year-old expired bottle of Crystal Pepsi and then puking it all over my mom's brand new table."
Funnily enough, Strahle also used to stock shelves for Pepsi, but quit after a regional manager told him he was "not persistent enough to be a salesmen here at Pepsi." Strahlesays those words have stayed with him, which makes starting the Crystal Pepsi Movement "kind of like a personal victory."
Together, with his gang of L.A. Beast fans and the folks who run the Bring Back Crystal Pepsi Facebook page, Strahle is busy organizing a fan meet-up outside the Pepsi headquarters in New York, on June 15-16 "to help spread the Crystal Pepsi love."
Stay tuned for more official updates on the Crystal Pepsi comeback and watch this original ad dug up by Business Insider for even more excitement: