WOMEN

'This Oppresses Women' Stickers Give Body-Shaming Ads The Edit They So Desperately Need

06/22/2015 12:50 pm ET

A women's group is using a vintage sticker to call out sexist advertisements around New York City -- and the result is pretty damn awesome.

Some NYC residents have noticed "This Oppresses Women" stickers placed on top of various ads for "beach bodies," "buttock enhancements" and breast augmentation on New York subway cars and in subway stations.

No one looks like that. Not even her. #thisoppresseswomen

A photo posted by Katya Powder (@katyapowder) on

Feminist groups National Women's Liberation and Redstockings are behind the effort. The groups teamed up to recreate a vintage 1969 "This Oppresses Women" sticker, and have been distributing them to women at protests, their monthly meetings and other venues.

"Women are sick of being bombarded with advertisements that depict women only as sexual objects," Erin Mahoney of National Women's Liberation told The Huffington Post. "That use our bodies to sell products. That embolden men to disrespect us. That tell us we are not worthy unless we conform to unrealistic, sexist, racist, and unhealthy beauty standards. Women are fighting back and using [the 'This Oppresses Women'] vintage sticker to do it. It's exciting."

According to the National Women's Liberation website, the group hopes the sticker will raise public consciousness surrounding the ways advertisements contribute to a culture of sexual harassment and over-sexualization of women.

The more we can call attention to problematic images in our public spaces, the better. We say: Bring on the stickers.

A photo posted by Ian Webster (@ianpaulweb) on

Downpressor man where you gonna run to?

A photo posted by @checkback on

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