Vice Media Rides Lofty Expectations

Vice Media Rides Lofty Expectations

In the current crop of new-media companies touting their ability to attract young audiences, perhaps none has generated as much buzz—or as much interest from traditional media firms—as Vice Media.

The company, known for its edgy reporting on everything from war zones to hallucinogens, has drawn investments from or forged partnerships with media giants including 21st Century Fox, Time Warner Inc. and A+E Networks, a joint venture of Walt Disney Co.and Hearst Corp. It is on the verge of getting its own TV channel in a deal with A+E that could be announced as early as Tuesday, according to people familiar with the matter.

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