Justin Bieber Owes You Another 'Sorry' For This

It seems his sidewalk graffiti promo has lost its “Purpose.”
CBS Photo Archive via Getty Images

The marketing team behind Justin Bieber has been putting graffiti on sidewalks all across America. Now, the governments across this great land are starting to fight back against the Canadian who apparently wakes up lawless.

San Francisco's city attorney has sent a letter to DefJam and Universal Music Group, blaming them for ruining their once beautiful-ish concrete sidewalks with preposterous Purpose propaganda. Apparently, the graffiti has now survived over two months due to its application in spray paint, rather than removable sidewalk chalk.

City attorney Dennis Herrera relayed this in the letter:

This prohibited marketing practice illegally exploits our City's walkable neighborhoods and robust tourism; intentionally creates visual distractions that pose risks to pedestrians on busy rights of way; and irresponsibly tells our youth that like-minded lawlessness and contempt for public property are condoned and encouraged by its beneficiaries including Mr. Bieber and the record labels that produce and promote him.

MTV News stresses that this isn't a problem plaguing just San Francisco.

Brooklynites are just one of many city dwellers that have just as much reason to clutch their vintage, probably neon-hued pearls.

It's worth pointing out this marketing strategy isn't a new phenomenon -- artists from Katy Perry to Arcade Fire have had new albums advertised at pedestrians' feet. In 2010, tech giant Microsoft received a cease-and-desist from the same city that's putting a stop to Bieber's campaign.

Can Justin Bieber say sorry enough? Will you forgive him if he puts his latest apology over a catchy beat? If Bieber's team doesn't fix this problem, San Francisco can apparently sue for $2,500 for each instance of graffiti.

Just days ago, Bieber tweeted:

If only he lived all aspects of his life by the rules of Snapchat, then this graffiti would already be gone into the digital ether.

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