Amazon And American Girl Are Teaming Up For Live-Action Specials

The first one is set to premiere later this year.
Amazon announced a deal with American Girl to create four live-action specials.
The Washington Post via Getty Images
Amazon announced a deal with American Girl to create four live-action specials.

Amazon has great news for kids and parents who can't get enough of American Girl.

On Feb. 1, Amazon confirmed a multimillion dollar deal with the Mattel brand that includes four live-action specials set to premiere on Amazon Prime Video as well as "options to produce multiple seasons of episodic content." In a press release, Mattel's chief content officer, Catherine Balsam-Schwaber, shared her enthusiasm for this new relationship with Amazon and the upcoming specials:

Amazon Studios has differentiated itself by creating shows that bring more than just entertainment to families. Their focus on creating positive role models that both inspire and educate was an absolute perfect fit with Mattel’s mission of creating purposeful play. Partnering with Amazon shows our commitment to innovation and to bringing content to our customers where, when and how they want to watch it.

Few details are known about the specials so far, but parents and kids can look forward to seeing characters from American Girl's BeForever and Girl of the Year franchises featured in them. The first special will be released on Amazon Prime Video in the United States, United Kingdom, Austria and Germany later this year.

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