You Won't Believe How Nike Lost Steph To Under Armour

You Won't Believe How Nike Lost Steph To Under Armour

It's Oct. 7, 2015, and the Cavs are hosting the Hawks in Cincinnati. It's the NBA preseason, a nothing game, really -- save for one detail: LeBron James is debuting his new, flashy signature sneaker, the LeBron 13. On this nothing night, the bright yellow shoe is a beacon beaming out to younger hoops fans around the world. It is also something of a dog whistle, visual noise that grandpa Cavs fan won't notice as his grandson locks in on the sneaker's flashy side panel, a quirk that looks vaguely like a funhouse mirror view of a propeller blade.

Popular in the Community

Close

What's Hot