Cheer Up! The Vulnerable, Weeping Man Is Back In Style

Cheer Up! The Vulnerable, Weeping Man Is Back In Style
Jason LaVeris via Getty Images

A few weeks ago Matt McGorry, actor and male feminist du jour, shared a photo of himself crying. “Who needs bravado when you’ve got vulnerability? Being a ‘real man’ is being true to yourself,” McGorry wrote in the accompanying tweet. Hashtagged #FindYourMagic, McGorry’s tears were manufactured for a new Axe campaign.

Axe and its European iteration Lynx are best known for their hyper-masculine ads, crafted to promote scents that were designed to be aggressive, assaulting unsuspecting olfactory nerves with the potent smell of manliness. The Axe brand eventually became somewhat of a punchline, and as such, the company has recently tried to change its image.

Popular in the Community

Close

What's Hot